upconvert

Google Ads for ecommerce

Google Ads.
Your first 30 days free.

Specialist ecommerce PPC management, with our own CSS, performance-led product selection and reporting connected to your store’s sales.

Start with 30 days freeGet a free Google Ads audit

No obligation to continue.

A search is a useful starting point.

A shopper looking for a specific product is giving you a signal. The work is understanding which searches matter, which products to put forward and what an order needs to return for your store.

We start with your product range, margins and existing account. That helps us identify the priorities before changing campaigns or increasing activity.

Search, Shopping and Performance Max.

Google Shopping and product feeds

Product titles, identifiers, availability and landing pages all shape how your catalogue is understood. We review the feed and Merchant Center alongside the campaign, so a product data problem is addressed at its source.

Search campaigns

We look at the intent behind the terms bringing people to your store. Campaign structure, relevant ad copy, search terms and exclusions are reviewed together to help focus activity on suitable customers.

Performance Max

Performance Max combines several Google placements. We consider its role alongside the rest of your account, with attention to product selection, assets, conversion signals and the evidence available for decisions.

Product selection that adapts.

We assess where scheduled product automation can help your account. With enough performance data, product groupings can adapt as results change, helping us focus on stronger products and review those falling short. We agree the setup and keep oversight of the decisions.

Decisions connected to the store.

A platform’s reported return is only part of the picture. We discuss your costs, margins and store sales so that campaign targets have a commercial basis. Reporting explains both what happened and what we plan to do about it.

  • Review of your current account and conversion tracking.
  • Product feed and Merchant Center priorities.
  • Campaign setup or a considered improvement plan for existing campaigns.
  • Ongoing optimisation and clear explanations of the next steps.

Our own comparison shopping service.

Our CSS is included with your Google Ads management. UpConvert operates its own comparison shopping platform. That gives us practical experience of product feeds and comparison pages alongside advertising. We’ll explain where a CSS fits into your Google Shopping setup and assess the arrangements for your account.

Read how our CSS fits into Google Shopping →

Explore Meta AdsAbout your first 30 days

A little more detail

Your questions,
answered.

Can you work with my existing accounts?
Yes. We can review your existing Google Ads and Meta Ads accounts and work through partner access. You retain ownership of your accounts, their data and campaign history.
Do you only work with new Google Ads accounts?
No. We can review an existing account and its history, or discuss setting up a new account. The starting point determines the plan.
Should every product be advertised?
That depends on your range, availability, margin and demand. We review products in their business context rather than assume that every item needs the same treatment.
How soon should I expect results?
That depends on the starting point, your products and the changes needed. The first month gives you a view of how we work and what the account needs. We don’t promise a particular sales figure or return before understanding your business.

Your first 30 days. Free.

Google Ads & Meta Ads. No obligation to continue.

Start with 30 days free
Your first 30 days, on us.No obligation to continue.Let’s talk