Facebook & Instagram Ads.
Your first 30 days free.

Discovery starts with something worth noticing.

People don’t open Instagram with a shopping list. Your advertising needs to give them a reason to care about a product, whether that’s a useful feature, a particular occasion or a problem it solves.

We get to know your range and how customers use it. Then we develop campaign ideas that can be tested and improved, with attention to the journey from the first impression to the product page.

Creative and catalogue, working together.

Creative testing

We explore messages, formats and product angles using the assets available. Each test should answer a useful question: which product benefit attracts interest, which format explains it clearly, or which audience responds.

Catalogue campaigns

A catalogue helps connect advertising to a changing product range. We review the feed, availability and product grouping so that campaigns reflect what people can actually buy from your store.

Product automation

When the catalogue has enough performance data, we can set up automatic product grouping to reflect changing results. Scheduled updates keep the selection moving between manual reviews, with rules agreed around your store and oversight from us.

Prospecting and retargeting

Introducing a new customer to your store is different from reminding someone about a product they have already considered. We plan those roles together and review how they contribute to the wider account.

Measurement that helps you decide.

We review the conversion signals available to the account and compare platform reporting with the sales picture from your store. The aim is to understand performance well enough to make considered changes, while recognising the limits of attribution.

• A review of your Meta account, catalogue and measurement setup.
• A plan for campaign structure and creative tests.
• Facebook and Instagram campaign management.
• Reporting that explains the findings and next priorities.

How Meta fits alongside Google Ads.

Meta can introduce people to products before they search for them. Google can reach people expressing demand. We look at your existing customer journey before recommending how the two should work together.

Explore Google Ads for ecommerce →