upconvert

Free margin & markup calculator

The same price.
Two different percentages.

Understand what you make on a product before other expenses, and see how margin differs from markup.

No email required. Your figures stay in your browser.

Your figures

Use pounds and a consistent basis for every field. Zero means that cost does not apply.

After discounts and refunds. For a category, use total net sales for a single period.
For a category, use the cost of the goods sold in that same period, rather than all stock purchased.

Margin and markup use different bases.

Gross profit = selling price − product cost.

Gross margin (%) = gross profit ÷ selling price × 100.

Markup (%) = gross profit ÷ product cost × 100. Markup is undefined when the product cost is zero.

A product or an entire category

For a category, enter total net sales and the matching cost of goods sold for the same period. This accounts for different sales volumes; do not take a simple average of individual product margin percentages.

Keep the inputs consistent

If VAT registered, exclude VAT from sales and recoverable VAT from costs. Otherwise, use revenue retained and actual costs, including non-recoverable VAT. Account for discounts and returns consistently.

This is gross profit before other operating costs. To include fulfilment, selling fees and advertising in your planning, use our break-even ROAS calculator.

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